South African Tourism has kick started its television, outdoor and cinema campaign in order to promote the destination in India. Post the launch of its cinema campaign recently, South African Tourism has now entered the television and outdoor arena to popularise the destination among Indian travellers.
The 20 and 30 seconds advertisement captures an Indian couple who share their mesmerizing experience of travelling to South Africa. The commercial captures the phenomenal experience of adventure, nightlife, wildlife, luxury, wine route and beauty of South Africa. With this advertisement, South African Tourism is reaching out to numerous travellers through various entertainment and news channels. Indian television has a lot of shows that have the potential to draw good viewership and South African Tourism is tapping this opportunity to draw more Indian tourists to the Rainbow Nation.
Along with its riveting television campaign South African Tourism has also launched its outdoor campaign. Outdoor Advertising Professionals (OAP) has done the creatives and execution of the outdoor campaign. The scale of the upcoming campaign is spread across 16 types of media that comprises of 452 media units covering an outdoor space of approx 1,90,000 sqft across 22 markets. The various media chosen for the campaign are billboards, backlit walls, bus shelters, cantilevers, glass façades, flagpoles, gantries, glow cubes, king-long buses, metro signage’s, pole kiosks, subway panels, skywalks, standalones, malls and airport displays.
